Are we in the Wild Wild West of iPhone App Marketing?

I don’t remember where, or when; but I heard someone recently say “we are in the wild west of iPhone Apps”. Is this really true? Yesterday, I attended the local iPhone Developer meetup (maybe that is where I heard it). The topic was iPhone App Marketing and featured some great presentations on where to go to spread the word, and what to say. It all goes back to one principle: Start with a great App, then communicate it well.